Celebrating 10 years of ewan the dream sheep

Multi-award winning brand SweetDreamers is celebrating ten years of its iconic bestselling sleep aid, ewan the dream sheep.

Having first hit the shelves in 2009, almost one million ewans have now been sold, helping parents and babies get the sleep they need. Sold by over 200 UK retailers, including John Lewis and Boots, ewan can be found in over 30 countries worldwide.

As the UK’s number one bestselling sleep aid, ewan has amassed multiple awards during this time and is a huge hit among celebrity parents such as Channing Tatum, Declan Donnely, Lily Allen and Amanda Holden.

“Knowing that my idea, born out of my own personal experience of endless sleepless nights, has now become a life saver to so many families makes all those years of research and hard work worth it,” commented Lynda Harding, mum of six and the brains behind ewan the dream sheep. “I’m just so grateful to all the ewan fans out there and for everyone who has helped along this extraordinary 10-year journey.”

She continued: “I look forward to the next ten years as we continue to develop ewan to make him the best he can be, as well as launch even more exciting products from the SweetDreamers family.”

The move to a digital judging process allows retailers from a wider geographical area to help decide this year's finalists and winners....
Emma becomes national account manager having previously worked at Skip Hop UK....
Limited edition golden figurine helps to mark milestone occasion for company....
Free activities celebrating new books launched as families get ready to enjoy the great British summer....
Cancellation follows latest government guidance on public gatherings; event had been due to take place on September 29-30....
PreschoolNews.net catches up with a number of outdoor toy suppliers which have been benefitting from the run of glorious weather during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter