CBeebies’ first interactive pop-up experience planned

CBeebies Rainbow Adventure will launch year-round tour of the UK in April.

CBeebies’ first interactive pop-up experience is to launch in April.

New experiential production company, Step Inside Productions, has partnered with BBC Studios to operate and manage Cbeebies Rainbow Adventure, which is designed for children under the age of six, their parents, families and carers.

The transportable, inflatable CBeebies-themed structure of 350m2 will contain immersive activities based on favourite shows such as Hey Duggee, Something Special, Sarah & Duck, Go Jetters and Andy’s Dinosaur Adventures.

CBRA will launch a year-round tour of the UK in April 2020, debuting at Ealing Common, then moving on to Brent Cross, Hull, Ipswich, Richmond and York, with further UK locations to be announced in due course.

“We are thrilled to be working with Step Inside Productions on the first ever CBeebies interactive pop-up experience,” said Mat Way, global director, live entertainment at BBC Studios. “CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions.”

Dan Marks, partner at Step Inside Productions, added: “We’re incredibly excited to be launching CBeebies Rainbow Adventure into the experiential market. The rich insights and cross-sector experience that the partners bring have enabled us to take a truly holistic approach to the creation of new entertainment experiences.”

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