Last year saw two of the biggest names in the nursery industry working together for the first time, as two Dutch brands teamed up for an exclusive collaboration, combining Maxi-Cosi’s reputation for safety in car seats with Joolz’s unique premium design and style. PreschoolNews.net spoke to Tara Jansen, communication project coordinator at Joolz, to find out more.
What benefits does each brand bring to the partnership?
“The Joolz x Maxi-Cosi car seat is the perfect match for any Joolz pushchair. By joining forces we were both able to focus on our areas of expertise and combine premium Joolz design and fabrics with the latest and safe car seat i-Size regulations from Maxi-Cosi.”
What was the inspiration behind this launch?
“At Joolz we are constantly innovating, with new products and brand initiatives ensuring we stay relevant and up to date to the market. We take our inspiration from every little moment and our designers craft everything, right down to the smallest detail. We aim to develop products that provide comfort and meet baby’s needs, using materials that are sustainable, organic, and durable.”
What is special about the product itself?
“Maxi-Cosi has made sure that newborns will be perfectly comfortable in this car seat, thanks to its extra soft, removable baby-hugg inlay and headrest. It even has memory foam integrated into the side wings and an innovative harness, making it easy to secure little ones in the blink of an eye. The seat also transfers easily from car to pushchair, meaning uninterrupted snoozes all the way.”
Are there any other collaborations in the pipeline?
“We are super happy with the results of this close collaboration with Maxi-Cosi. As we continue innovating we might continue working together for new products launches in the future – watch this space!”