Bugaboo launches new models online

Luxury pushchair brand Bugaboo has launched its two newest models online following a change of plans to its official launch event due to Covid-19 (coronavirus) restrictions.

The Fox2 and Donkey3 launch still went ahead as planned, featuring live demonstrations of both new products by the lead designer, Aernout Dijkstra-Hellinga. The new editions are improved evolutions of the existing, much-loved products, with drastically reduced packaging as the company progresses its mission towards a more sustainable future.

“Parents are becoming more and more aware of the environment and want to make better choices,” said Aernout. “The Bugaboo Fox2 and Donkey3 answer that need because they are designed to stand the test of time.”

The online launch was carefully tailored to help ease the concerns of customers who are obviously not able to have their regular in-person demonstrations.

“We are pleased to have been able to launch the new Bugaboo Fox2 and Bugaboo Donkey3 on 1 April 2020 as planned,” said a spokesperson. “Stock availability is good and these products will be available through online channels while the retail situation is affected by closures.”

“Regarding the Covid-19 Coronavirus, as the situation is evolving on a daily-basis we will continue to update on product news and provide support for our customers via bugaboo.com and Bugaboo social media channels.”

MORE NEWS
Matalan500x500
 
Initial 15 stores re-open in England after government guidance switch to include homeware as essential retail....
jdhvfd
 
The Virtual Parent & Baby Show is returning to consumers' screens from 29 - 30 May, 2020....
NumberAlphasite500x500
 
Activity videos due to roll out on YouTube to help guide children through learning phonics and numeracy skills....
ElmerDay2020500x500
 
Andersen Press will mark #ElmerDay2020 via official website and free YouTube activities....
HDPink500x500
 
Hit preschool brand has seen increase in traffic and engagement across all social channels and website since lockdown began....
0
 
Nursery and maternity retailer has seen online engagement grow significantly....
Get the latest news sent to your inbox
Subscribe to our daily newsletter