BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team.
Alan (pictured) joins as senior national account manager, bringing with him over 20 years of extensive experience in sales and management in the toy and nursery industries. Over the past decade he has played a pivotal role in successfully growing and expanding multiple brands across the UK and Ireland.
In his new role, Alan will oversee a selection of existing accounts while focusing on business development and further brand expansion. Known for his ability to build strong customer relationships, Alan’s enthusiasm and industry knowledge will be instrumental in driving continued success for BTL Diffusion UK, which boasts brands including Cloud b, Yookidoo, Caboo and Speedy Monkey.
“We are very pleased that Alan has joined the team,” commented Graeme Hargreaves, md at BTL Diffusion UK. “Not only does he bring great energy, but his industry knowledge and wealth of experience will be invaluable.”
Alan continued: “I am absolutely delighted to join BTL and work with such incredible brands. I look forward to taking on this fresh challenge, contributing to the team, and continuing to build on the success that has already been achieved with this fantastic team.”
