Make Time 2 Play – the not-for-profit consumer campaign by the British Toy and Hobby Association – has launched a newly designed website and app.
MT2P helps to make play resources more readily available for parents, teachers and carers, while highlighting how play and toys are more than just fun – they play an important role in aiding children’s development.
As part of the campaign’s commitment to ensuring play is accessible for everyone, MT2P produces research, facilitates expert discussion, provides specialist advice as well as hundreds of free play ideas. MT2P also partners with charities to produce leaflets that provide insights into playing with children who have disabilities and developmental needs.
The resources can all be found on the MT2P website, while the MT2P app offers personalised play suggestions based on children’s age, location, time available and specific developmental goals.
MT2P is now inviting the toy industry and wider colleagues to support the campaign in highlighting the benefits of play.
They are being encouraged to participate in social media partnerships; contribute to the MT2P app by submitting play ideas; amplifying the message on company websites and social media to promote the significance of play; joining the media channels which promote the campaign; and joining the BTHA to engage with and support MT2P’s initiatives.
To find out more, contact Rebecca Deeming-Mitchell at rebecca@btha.co.uk.
