BTHA confirms KidsOut as official Toy Fair 2020 charity

Charity will run the Trolley Dash donation drive on the last day of the show for the fifth year.

The BTHA has confirmed that Toy Fair 2020’s official charity partner will be children’s charity, KidsOut.

KidsOut works with Women’s Aid Federation refuges across the UK. The charity provides support, organises positive experiences and gives toys to vulnerable children who have escaped domestic abuse.

For the fifth year, KidsOut will run the Trolley Dash donation drive on the last day of the Toy Fair. Last year’s show saw over 60 volunteers take to the show floor with empty shopping trolleys, collecting more than 4,000 toys kindly donated by exhibiting companies.

The toys collected at Toy Fair play a major role in KidsOut’s toy outreach programmes throughout the year. Supported by the huge collection from the Trolley Dash 2019, the charity was able to launch a brand-new service this year – the Safe House Toy Box scheme.

The scheme has delivered toy boxes to more than 600 children in outreach and safe houses this year to date, increasing the charity’s outreach by 20%. It is an extension to the charity’s Toy Box initiative which distributes thousands of toy boxes to children in Women’s Aid refuges across the country. Both schemes combined have reached more than 3,000 children so far this year.

“We are always overwhelmed by the generosity and support from our exhibiting companies at Toy Fair,” commented Majen Immink, director of fairs and special events. “Thank you again for helping us to support this incredible charity,and their important work.”

Toy Fair takes place at London’s Olympia from January 21-23 2020. You can register for a free pass by clicking here.

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