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British Airways teams up with My 1st Years for dedicated kids zones

As part of its centenary year celebrations, British Airways has teamed up with leading British children’s gifting brand My 1st Years to create seven dedicated kids’ zones across Heathrow and Gatwick airports.

The new kids’ zones will allow young travellers to ride on mini aeroplanes, have a pre-flight jam on a range of musical instruments or cook up a storm in the mini kitchens.

In addition to the play areas, youngsters travelling through Heathrow over selected dates in July and August will also be given a limited-edition My 1st Years centenary backpack featuring a bespoke British Airways design.

“As part of our £6.5bn investment for customers we’ve introduced a completely new design concept in our lounges,” said Jude Winstanley, head of ground product at British Airways. “We’re thrilled to be partnering with My 1st Years to give our youngest customers an unforgettable experience before they fly.”

Daniel Price, co-founder of My 1st Years, also commented on the partnership, sayings: “British Airways are the iconic brand to partner with…and it’s an honour to collaborate with them for their 100th birthday. Their ‘Made by Britain’ campaign makes it ever more special given that we are a British born and bred brand.”

He continued; “We look forward to adding that extra special moment for children in the lounges so they can start their trip with relaxed fun and laughter.”

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