Partnerships with Play-Doh and Doodle Education further boost preschool brands.
Preschool properties Numberblocks and Alphablocks have secured two new agreements which will help create visibility both among consumers and in the education sector.
First up, the brands have signed with Hasbro UK for a Play-Doh promotional initiative. The promotion is focused on how creative play and having fun are an important part of a child’s learning and development. It will have several elements all of which lead towards World Play-Doh Day on September 16.
A key element is the development of a number of unique two-minute CGI shorts which will bring Numberblocks to life using Play-Doh compound, with the content showcasing how children can shape their favourite characters.
There will also be downloadable teacher resource packs offering teaching tips and lesson plans using Play-Doh in time for the new school year in September.
As part of the promotion, Numberblocks and Alphablocks have also been running a nationwide competition open to all nurseries, playgroups and schools across the UK and Republic of Ireland where schools can win Play-Doh prizes.
The winners receive a ‘Creation Station’ visit to their school on World Play-Doh Day and runners up receive tubs of Play-Doh and Alphablocks or Numberblocks magazines.
In addition, a new agreement with Doodle Education focuses on making learning engaging and is a first of its kind for the licensing and preschool sector.
Doodle has signed its first ever licensing agreement – brokered by Larkshead Media – to provide Numberblocks and Alphablocks posters for schools and educational environments. The materials will help ensure classroom learning is fun as children engage with the brands.
Product will be available for the beginning of the new educational year in September and also has the potential for international expansion.
“I am delighted to be working with both Hasbro and Doodle Education on two significant partnerships which will engage teachers, parents and children across the UK and Ireland,” said Clare Piggott, director at Larkshead Media. “Creativity and learning through play are fundamental to a child’s development and these two partnerships are all about celebrating learning in a fun, meaningful and engaging way.
“It’s exciting to be working with Hasbro given the Play-Doh brand’s global creative reach as a powerhouse brand and also to be working with Doodle on their first foray utilising licensed brands. I am thrilled we are getting such positive endorsement from the licensing and educational communities which coupled with our amazing iPlayer ratings is very encouraging.”