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BPA extends deadline for Concept & Innovation Awards

Entries are being invited from anyone with an interesting and unique baby product idea.

The Baby Products Association has extended the deadline for entry into its Concept & Innovation Awards 2021 until Friday 27 August.

Entries are invited from anyone with an interesting and unique baby product idea – this could be from companies already working in the sector, mumpreneurs or dadpreneurs, to college and university students.

The only criteria is that the product must not be launched into the market place prior to the Harrogate International Nursery Fair, which is taking place from 17-19 October.

“As a trade association we are keen to promote excellence and innovation in the nursery industry and these annual awards encourage this,” explained the association’s Robert Anslow. “Over the years we have been presented with some extremely interesting and innovative ideas. Some of these proved to be too ambitious in terms of manufacturing costs and realistic retail prices and there are always concerns about how some of the designs will be able to comply with rigorous testing and safety standards.

“The Baby Products Association judges are a team of experts with many years combined experience in all aspects of baby products from design and manufacture, to safety and compliance to retail and marketing. They have been able to advise and guide entrepreneurs and help and support them in their journey to market.”

Entry forms can be downloaded from the BPA website.

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