BPA calls on entries for its Concept & Innovation Award

The Baby Products Association is now inviting entries to its 2019 Concept & Innovation Awards, which aim to encourage and reward innovation and creativity within the nursery market.

Entries pour in every year from all corners of society; from students working on a college project, designers already in the industry, mums and dads with a new baby or just someone who has watched new parents struggling and come up with a solution.

Last year’s winner was Sandsliders – the simple but effective brainchild of Lee Cowan and Dean Mortimer. Lee explained to the judges that he had been on holiday on a beach with friends and noticed lots of parents with young babies struggling to manoeuvre pushchairs across the sand. He decided that as soon as he got home, he was going to work on a solution and the award-winning Sandsliders is now on the market and helping parents everywhere.

The design can be any product aimed at parents and children from pregnancy to early years and can either be a concept – in the very early design stage; or an innovation which has progressed further and might be at prototype stage. The only criterion is that the product must not be in the market place prior to Harrogate International Nursery Fair, which is taking place from 24 – 26 March 2019.

Entry to the Baby Products Association’s Concept & Innovation Awards is free. More information and entry forms can be downloaded from the website at www.thebpa.eu

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