High street retailer Boots has launched a new clothing range for babies – Maybe Baby – with broadcaster and new mum, Mollie King, coming on board as ambassador.
The range – which offers babywear from £6 – has been designed to be accessible for all and is unisex to offer longevity by swapping and sharing with siblings.
The garments are made from sumptuous fabrics, cut in contemporary oversized silhouettes and feature playful graphics, reported The Industry.Fashion.
“We are delighted to be launching Maybe Baby exclusively at Boots,” commented John Carolyn, head of category, baby at Boots. “The lines have been created with both babies and parents in mind; comfortable for babies to wear whilst also being super easy for parents to put on and take off. The range is made up of gender-neutral colours, relaxed patterns and adorable graphics, all inspired by recent trends. We are confident that parents are going to love the new range as much as we do.”
Broadcaster and first-time mum, Mollie King, has partnered with Boots as an ambassador for the new range. She said: “I am thrilled to be collaborating with Boots for the launch of Maybe Baby. As a first-time mum, I understand how challenging it can be to find baby clothes that combine high quality, comfort, practicality and style. Maybe Baby strikes this balance perfectly.
“Partnering with Boots on this collection has been a dream come true, and it simplifies my life with every outfit change, thanks to the easy mix-and-match pieces. I can’t wait to see my daughter in these beautiful designs, with the teddy bear jacket being my absolute favourite.”
