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Blue’s Clues returns for new generation of preschoolers

Blue’s Clues was Nickelodeon’s first ever billion-dollar consumer products brand.

Hit preschool brand Blue’s Clues is getting a reboot, with Viacom Nickelodeon Consumer Products confirming the first wave of licensees.

Blue’s Clues & You is a reboot of the curriculum-driven interactive series which originally launched in September 1996 and ran for six seasons.

VNCP revealed at this week’s Licensing Expo in Las Vegas that Just Play will be the global preschool toy partner for plush, figures, play-sets and role-play, Vtech will be the global partner for early learning toys, while Cardinal will manage games and puzzles.

The aim is to get a new generation of preschoolers searching for clues with puppy Blue. The show will feature a new host – Joshua Dela Cruz – and a refreshed signature look.

In each episode, Blue invites viewers to join them on a clue-led adventure to solve a daily puzzle. With each signature paw print, Blue identifies clues in her animated world that propel the story and inspires viewers to interact with the action. Three episodes of the series will debut on Walmart’s video service, Vudu, prior to its launch on Nickelodeon in November 2020.

“Blue’s Clues & You! is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids, and also to terrific licensing partners who can bring these beloved characters to life through product,” said Jennifer Caveza, svp toys, Viacom Nickelodeon Consumer Products.

“Blue’s Clues was Nickelodeon’s first ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”

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