Penguin Ventures has announced a collaboration with leading children’s clothing brand, Blade & Rose.
The Blade & Rose Peter Rabbit collection features five distinct designs – Veg Patch, Playtime, Floral, Classic and Festive – which all take inspirations from Beatrix Potter’s Lake District, where Blade & Rose is based. Each set includes a long sleeved top, matching leggings and socks for babies and preschool children from birth to four years.
Amanda Peffer, owner and founder of Blade & Rose, commented: “We are so excited to launch an iconic collection featuring none other than children’s favourite, Peter Rabbit himself. Blade & Rose was born from a love of bright design and comfort for children, in the Lake District and we take inspiration from the beautiful countryside around us, just as Beatrix did when she was creating her famous tales.
“We’re delighted to be on this journey with Peter Rabbit and to have launched this amazing collaboration with Penguin Ventures.”
Jen Greenway, softlines category manager at Penguin Ventures, added: “Blade & Rose have done a fantastic job of bringing Peter Rabbit to life in their bold and colourful trademark style. The collection includes their iconic leggings with designs on the bottom and is sure to keep little ones cosy and well-dressed this autumn.
“Blade & Rose keep quality at the heart of their offering and this, together with an impressive commitment to sustainability, have made them a brilliant partner to work with for Peter Rabbit.”
The winter range will be launched between now and January.