Bing wins Property of the Year award in Italy

Preschool brand honoured at the Bologna Licensing Awards, adding another accolade to awards cabinet.

Acamar Films’ preschool brand Bing has added another accolade to its awards cabinet, winning Property of the Year for its 2019 activity at the recent Bologna Licensing Awards.

The brand was awarded the prize thanks to the success of the licensing programme, the variety and quality of the products and consumer experiences, as well as the property’s ability to engage with its audience across multiple touchpoints.

Judged by experts and professionals in the kids’ industry, the awards were this year announced online due to the current climate and disruption to trade exhibitions and events.

“We’re delighted with the news and we thank our agent Maurizio Distefano Licensing for the fantastic hard work on making Bing a success in Italy,” said Natalie Harvey, executive director of sales at Acamar Films, “We know through brand research, ratings, sales data, significant engagement on social media and huge growth on our YouTube channels that Bing goes from strength to strength.

“Having such strong foundations stands us in good stead for the future as we continue to grow and expand the world of Bing in Italy.”

Maurizio Distefano Licensing represents the Bing brand in Italy, working closely with Acamar Films on brand extensions. It has secured over 40 Bing licensees across a range of categories including location-based attractions.

President and owner, Maurizio Distefano, commented: “We’re thrilled that this prestigious award has been granted to our agency. Our team’s hard work on Bing, since the launch of the licensing programme, in addition to the precious support received by the Acamar Films team, have made this dream come true.

“The brand is incredibly popular with Italian families and the brilliant content, fabulous marketing and diverse licensing programme have all meant that Bing remains a leader in the preschool market for our territory.”

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