This ad will be closed automatically in X seconds.

Bing joins Pudsey to support BBC Children in Need

The preschool character and his friends will feature alongside Pudsey across a range of fundraising activities, exclusive merchandise and more.

Acamar Films is joining forces with BBC Children in Need to inspire young children with this year’s fundraising efforts.

Donning their very own spotty ‘Pudsey’ ears, preschool favourite Bing and his friends will feature alongside the BBC Children in Need mascot across a range of fundraising activities, exclusive merchandise and more – giving preschoolers lots of imaginative ways to participate and help young people across the UK.

The packs will include a host of creative ideas, such as dressing up, playing musical statues or going on a Bing treasure hunt. The BBC Children in Need website will also host Bing colouring-in sheets, craft activities and recipes to download.

Exclusive Bing BBC Children in Need product will also be available from September on The Bing Store. A portion of the proceeds will benefit the charity. The specially designed range for Bingsters and grown-ups will include apparel, an apron, mug and towel.

The campaign will drive fundraising ahead of the 2021 BBC Children in Need Appeal night in November and will include highlights from the early years fundraising campaign.

“We are thrilled that Bing has been chosen by BBC Children in Need,” said Mikael Shields, ceo and producer and series voice director at Acamar Films. “The values that make Bing so important to our Bingsters, such as kindness, empathy and looking after one another, fit seamlessly with BBC Children in Need and we are delighted to see Bing and Pudsey inspiring young children in support of this wonderful cause.”

Claire Hoyle, commercial director at BBC Children in Need, added: “We are delighted to be partnering with Acamar Films to bring Bing and Pudsey together this year for our nursery and preschool fundraising campaign.

“Bing is so well-loved by children and we’re really excited to be offering them lots of fun Bing inspired activities they can take part in this BBC Children in Need day. Partnering with such a beloved programme will inspire our youngest supporters to get involved in fundraising and help make a positive impact on young lives in communities across the UK.”

MORE NEWS
IMC Toys Carolina (2)
 
The toy company has appointed Carolina Perez-Amaya as national account manager in its UK team....
TRU Geoffreys World Tour (1)
 
The retailer's new global campaign unites children across the US, EMEA, Asia, Australia and more....
Stokke (2)
 
The manufacturer of strollers and children's furniture has reported a record breaking financial year and says it's on track to double its size by 2025....
Mamas and Papas (2)
 
The nursery brand has announced plans to open 19 more concessions in Next stores, bringing the total to 33....
Smoby Gloworm Festival
 
The brand will create a dedicated Smoby Play Zone at the event as part of its family-focused marketing calendar....
Frugi Circular Textiles Foundation (1)
 
The leading sustainable childrenswear brand announces its partnership with Circular Textiles Foundation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.