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Bing heads back to the big screen with new cinema experience

Bing’s Animal Stories is currently running exclusively in UK cinemas, before launching nationwide in the Netherlands and Italy.

Acamar Films has created a new cinema experience for preschool property, Bing.

Bing’s Animal Stories is a new feature length experience, bringing together some of the character’s best animal-themed episodes, plus play-along fun and games.

It is currently running exclusively in UK cinemas and will launch nationwide in the Netherlands and Italy for the back to school period.

The new release follows the success of Bing’s previous cinema specials, Bing at the Cinema (2018) and Bing’s Christmas & Other Stories (2019/20). With 30,000 UK admissions, an eight-week run in Poland and a five-week extension in the Netherlands to meet audience demand, Bing’s big screen debut in 2018 was a top performer in the preschool space. Its follow-up, Bing’s Christmas & Other Stories, was a sell-out success in the UK with an extended run and was a top 10 box office hit in the Netherlands.

Bing’s Animal Stories launched nationwide in the UK on 2 July to 107 screens across Vue and Showcase cinemas. Due to overwhelmingly positive audience reception and impressive box office results, Vue are extending their screenings and will be adding Bing’s Animal Stories to their Mini Mornings programme across their full circuit from 13 August.

Bing’s Dierenverhalen will debut in the Netherlands on 15 September, with distribution by In The Air. In Italy, Bing e le storie degli animali will run in major cinema chains from 30 September to 3 October, distributed by Nexo Digital.

“Bing’s cinema experiences have proved hugely popular with young children – and their grown-ups – and we are delighted to be launching another fantastic opportunity for our audience to engage with their favourite show as part of our continued multi-platform distribution strategy,” commented Eroulla Constantine, director of sales and distribution at Acamar Films. “Our relationships with Vue, Showcase and our European partners are flourishing, and we look forward to more Bing cinema success.”

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