This ad will be closed automatically in X seconds.

Bing eyes up further global growth

Acamar Films appoints three new licensing agents in Russia, CEE and Nordics.

Acamar Films is preparing for further global growth with its Bing brand – appointing three new licensing agents in Russia, CEE and Nordics.

The new agency appointments – Megalicense for Russia, CPLG for CEE and Alicom Licensing for Nordics – have been selected to work alongside the Acamar team to drive and manage relationships across all key licensing and retail accounts that will spearhead Bing’s growth strategy across the regions.

Bing debuted on free to air channel Karousel in Russia in March and is already a top performer, while it also airs on pay channel O!.

CPLG will build on the existing presence in Poland, as well as developing new markets. Czech Republic and Hungary will be the next markets to launch as Acamar expands the business across the region in line with broadcast and licensing plans.

Meanwhile, Bing has been a regular on TV screens in the Nordic region since 2015.

“We are delighted to welcome on board these fantastic agencies in this exciting stage of development for Bing,” said Natalie Harvey, director of global licensing at Acamar Films. “We look forward to a long and successful partnership as we develop engaging licensing programmes for our Bingsters and their grown-ups around the world.”

MORE NEWS
BLE2018aisle500x500
 
Show will shine a light on the creative powerhouse that is the British and European animation industry....
TMGibsons500x500
 
Buying group hosts first awards dinner this week at its May Show in Harrogate....
Bobanimation500x500
 
New animated version of Bob will star in 20 short episodes to air from October this year....
aut500
 
Retail trade show is moving to the Atrium this September as part of a re-edited offering....
gros500
 
Entering the Progressive Preschool Awards couldn't be simpler - as our handy guide outlines....
pud500
 
Independent childrenswear retailer opens new store in Sheffield Crystal Peaks shopping centre....
Get the latest news sent to your inbox
Subscribe to our daily newsletter