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Bing continues to build presence in attractions space

Acamar signs new partnership with Gulliver’s Land and renews CBeebies Land deal.

Acamar Films is continuing to build Bing’s presence in the attractions space.

The company has secured a new partnership for the preschool brand with Gulliver’s Theme Parks and Resorts to bring Bing and Flop to life at Gulliver’s Land in Milton Keynes.

Bing’s arrival has been set for April 4, with first character appearances scheduled daily during the Easter holidays.

There will also be daily live shows, special appearances at Splash Tots session, birthday packages and themed activities for overnight guests.

“The partnership with Acamar Films and Bing is a brilliant addition to our very popular stay and play packages and entertainment offering within the Park,” said Dean Kimberley, director of guest services at Gulliver’s. “We wanted to promote inclusivity, adventure and kindness, Bing encompasses all of these values and is ideal for families with children of preschool age to enjoy.”

In addition, Bing’s live show at CBeebies Land, Alton Towers Resort continues into 2020. Guests to the park will be entertained by some of their favourite CBeebies characters and can enjoy live show performances daily in Big Fun Show Time, as well as Bing’s Sleepover for overnight guests at the CBeebies Land hotel.

Kirsty Southgate, director of promotions and partnerships at Acamar Films, commented: “We’re delighted to see Bing and Flop make their debut at Gulliver’s Land. The new themed activity trail and guest experiences will create wonderful ways for young children and their families to engage and play with Bing.

“We’re equally thrilled to announce the renewal of Bing’s presence at CBeebies Land who has been resident at the park since 2017. It’s another fantastic way to create special treasured moments for Bingsters and their grown-ups to enjoy.”

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