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Bing bedtime stories launch with JB Gill

Acamar Films and HarperCollins celebrate launch of Goodnight Bing with former JLS star.

Acamar Films and HarperCollins have teamed up with celebrity parent and television presenter JB Gill to celebrate the launch of Goodnight Bing.

Bing bedtime stories with JB Gill launched on November 1 on Facebook and is now available across the Bing YouTube and Instagram channels.

The former JLS star reads four Bing stories including Smoothie and Ducks from Bing’s Bedtime Stories compilation and the standalone title, Hello Doggy.

The activity forms part of a wider Bath and Bedtime themed campaign which has been running since the beginning of October, supported by a press partnership between Acamar and Mother & Baby.

The Bing themed print and online advertorial runs until the end of November and suggests helpful tips along with product solutions for bedtime.

For example, ‘Clocks Go Back Survival Kits’ were sent to ten like-minded parenting influencers with a combined reach of 460,000 followers. As well as Bing goodies – pyjamas, books, blankets and slipper socks – to help settle their little ones down for the night, and partnerships with Spacemasks, Teapigs and This Works provided treats for the grown-ups to ensure they also get the best possible night’s sleep.

In addition, there were competitions and conversations across Bing social media around the ups and downs of getting bedtime ready. New video content was also produced for the global Bing YouTube channel for little ones to listen to during story time.

The Bath and Bedtime theme is part of the overarching Big Stories, Little Moments campaign.

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