Bib and feeding accessory company Bibetta has partnered with leading children’s cookery author and feeding expert Annabel Karmel to launch its new range of award-winning UltraBibs.
The new spring 2018 range was launched at last weekend’s Baby Show Excel (3 – 5 March), where Annabel also gave a number of talks on The Baby Show Stage, covering the essentials new parents need to know about feeding their babies.
The new Bibetta/Annabel Karmel collaboration will see a range of colours of the high-quality UltraBib and UltraBib with sleeves, being introduced into retail from May 2018, all featuring the iconic Annabel Karmel apple design.
After launching to media last Friday, the products were then featured in The Baby Show fashion show and revealed on-stage by Annabel during her weaning talk.
Having been a fan of Annabel Karmel’s books as parents themselves, founders of Bibetta, Fiona and Paul Brown are excited to announce this latest partnership.
“We are very excited to have this opportunity to work with Annabel Karmel and create this beautiful new range of bibs for the AK brand,” says Paul Brown, Bibetta’s director. “They are the perfect accompaniment for children learning to wean and fit well with Annabel Karmel’s healthy food ranges and popular cookbooks.”
In response, Annabel says she is ‘delighted’ to partner with Bibetta on the new Annabel Karmel range. “Bibetta is known for its award-winning and innovative bib design,” she said, “so – coupled with my 26 years of weaning expertise – it felt like the perfect tie-up.”
“The founders, Fiona and Paul, share my passion for helping to support busy families with practical advice (and products) to make everyday family life as smooth sailing as possible and as fun as it can (and should) be,” she continues. “The soft, colorful neoprene range of bibs are ideal for those entering the wonderful world of weaning and I’m thrilled to be in a position to finally reveal our exciting new collaboration together.”