“Being able to work together in one collaborative space is super important”

Having sold out four months ahead of the show opening, the UK’s preschool trade are back at London’s Olympia this week (24-26 January) for Toy Fair 2023. PreschoolNews.net chats to some of the exhibitors to find out what they will be showing in the preschool space.

The fact that Toy Fair 2023 had sold out all of its exhibition space by September 2022 says everything you need to know about where the show sits in the affections of the UK business. Simply put, it’s the very definition of a ‘must attend’ event.

“For the toy industry, being able to work together in one collaborative space is super important,” explains Liz Ireland, director at Bigjigs Toys. “We are delighted to get the opportunity to meet face to face with our customers again. It makes a huge difference and gives us chance to continue building lasting relationships.”

Bigjigs will be making the most of the platform by showcasing 45 new products including its first ever FSC Certified train set, crafted with a woodland theme, and its first dress-up range which will include scientist, firefighter, doctor, police and princess sets. Other new lines will include the Montessori-style Animal Playbox activity sets (in dinosaur and farmyard themes); pull-along toys including the FSC Pull Along Bunny & Baby (made from sustainably harvested FSC Certified wood); and the FSC Baby Walker.

Notably, Liz is predicting that planet friendly toys will be a growing trend across playrooms in 2023.

To read more from Liz, and to find out more from Juratoys, Geomagworld, Casdon and Orchard Toys, simply click here.

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