Donation will be made from every toy sold to UK’s largest dog welfare charity.
Basic Fun is collaborating with the UK’s leading dog welfare charity, Dogs Trust, in a deal which will see a donation made with every Pound Puppy sold.
Each purchase from the new launch of Pound Puppies – either a Classic Pound Puppy or Newborn Pound Puppy which bears the Dogs Trust logo on its pack – will result in a donation, with 27p for every Classic and 11p for every Newborn.
“A more fitting connection could not be found and we are delighted to be working with such a prestigious and hardworking team as Dogs Trust,” said Holly Lackey, head of UK marketing at Basic Fun. “They say every little helps and if our cumulative donation results in just one dog’s life being saved and a new happy home being found we will be delighted.”
Nick Daniel, director of fundraising at Dogs Trust, added: “Now more than ever we will be relying on the generosity of the dog-loving public to help us through these uncertain times.
“Experience tells us that in the coming months, and years, more dogs than ever will face the risk of relinquishment. We estimate that up to 40,000 more dogs could be at risk of abandonment. So we’re delighted to be partnering with Basic Fun, as every Pound Puppy sold with our logo will raise vital funds, and help us change the tale for so many dogs at a time when they need us most.”
Established in 1891, Dogs Trust cares for over 14,300 dogs each year through a network of 20 rehoming centres in the UK.