Reusable nappy company Bambino Mio has gained a number of valuable customer insights following its recent partnership with customer agency C Space as it to seeks to understand the barriers that some parents may face when considering reusable nappies.
Over a period of four months, C Space and Bambino Mio engaged with parents and their little ones via face-to-face focus groups and online communities to find out how they could help consumers overcome misconceptions about the products.
The customer insights project highlights Bambino Mio’s determination to constantly improve customer experience and support retailers as it continues on its mission to help increase the use of reusable nappies and other environmentally-friendly baby products.
“Customers are at the heart of every business decision we make so with our Brand seeing rapid growth it is the perfect time to make investments into understanding our customers better,” outlined Joreen Singh, head of marketing at Bambino Mio. “We want to be able to take our relationship with customers to the next level; understand what’s important to them, build positive emotional connections and have relevant conversations.”
Neha Viswanathan, head of excellence for partnerships at C Space UK, added: “We know that parents have positive intentions of making better choices but in the real world, this can be hard. We worked closely with parents to uncover the emotional, financial and practical drivers that Bambino Mio can use to be more customer-centric and pathbreaking in the category.”