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Bambino Mio grows offer with fresh and fruity new range

Bambino Mio has taken inspiration from some of its favourite fruits of the season for its latest collection.

The Cute Fruit & Veg range include four new designs in the form of strawberry cream, apple crunch, lemon drop and berry bounce.

The new designs – which feature on trend colours such as zesty yellows and berry reds – are available across Bambino Mio’s range of reusable nappies, wet bags, change mats, muslin squares and more.

In addition, the brand has also expanded its potty-training pants range with a Super Veg collection. The four designs feature designs including Captain Carrot, Super Strawb, Pea Power and Bolt Bonanza.

“It’s important to us to make products visually appealing as well as environmentally friendly,” Carly Baillie, head of product at Bambino Mio told PreschoolNews.net. “Design appeal is a key consideration when we’re creating new products and we continually work hard on staying ahead of the curve with new trend-led designs.

“We have already seen positive feedback from our customers about the new Cute Fruit & Veg collection and we truly believe that the design element has a positive effect on making reusable nappies more mainstream.”

Bambino Mio’s nappy sales soared across the lockdowns as parents turned to reusable nappies due to the products environmental and money saving benefits. In 2020, the company was ranked 2nd place in the ‘Best Reusable Nappy Brands’ by Which? as voted for by parents on five criteria including value for money, ease of use, absorbency, comfort and fit.

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