BabyBjörn gains royal fan

Princess Eugenie has shared a picture of herself and husband, Jack Brooksbank, with new son, August, tucked up in a BabyBjörn Carrier Mini, worn by his father.

The royal family’s carrier from BabyBjörn is crafted in soft 3D jersey fabric and is designed to offer optimal support for a newborn baby, up to one year. The Carrier Mini is easy to put on with an ergonomic design, allowing parents to be hands-free and keep their baby where it’s happiest – close to them.

The photo, which can be seen on Princess Eugenie’s Instagram account, showed the family in front of a huge blossom tree and was captioned ‘Wishing everyone a happy Easter and a blossoming spring.’

The image follows the Instagram post from Gigi Hadid, who also chose the Baby Carrier Mini for those newborn days, Gigi’s Baby Carrier was in the leopard print colourway.

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