A partnership between Your Baby Club, a rapidly growing online community of new mums, and the world’s largest universal gifting platform, MyRegistry, has launched a new baby wish list service throughout the UK.
The team behind the new offering hope that it will revolutionise the UK baby industry. Users will be able to add items from any store to their wish list, using MyRegistry’s ‘Add to Registry’ button. Once added to the wish list, products are then directly linked to a retailer’s website for purchase.
Baby showers are becoming increasingly popular in the UK, with 57% of prospective parents planning to hold one, according to research conducted by Your Baby Club parent company FanFinders. The current UK baby shower gift market is estimated to be worth £500 million.
According to this research, more than 60% of participants said they would like somewhere to organise their gift list, while almost 80% would feel comfortable sharing that with friends and relatives.
“These stats confirm that now is the perfect time to enter the UK market with our universal platform,” says MyRegistry president, Nancy Lee. “Currently, less than a handful of retailers in the UK offer a baby wish list. Our solution enables UK mums to install a browser button and add any item from any of their favourite UK retailers, regardless of whether those retailers have their own wish list service. Because of this, we anticipate our presence in the UK to drive a lot of traffic and create strong additional sales for baby retailers.”
Adam Gillett, cco of FanFinders, comments, “Joining forces with MyRegistry gives us the perfect opportunity to expand our services to retailers and brands looking to focus their marketing efforts on the lucrative baby gifting sector.”
