Baby To Toddler show returns to ExCeL London

Billed as the ultimate two-day shopping event for every parent, The Baby to Toddler show will be taking place at ExCeL London from 23 – 24 November 2019.

Organised by Clarion – the team behind the much-loved Baby Shows – the event allows parents to shop for essential items which will see their children through the early years.

Featuring big baby brands alongside boutique names, a number of fantastic Black Friday offers will be available from over 200 of the UK’s leading baby suppliers, including MAM, Tommee Tippee, Silver Cross, Maxi-Cosi, Bugaboo, Baby Bjorn and many more.

The Baby to Toddler show offers brands the perfect opportunity to engage directly with 20,000 new and expectant parents and families, targeting babies and children up to four years of age.

With visitors looking to buy everything they need for their little one and growing family, the shows are the ideal platform to increase brand awareness and launch new products directly to consumers.

The Baby to Toddler show is strategically placed alongside Black Friday, to take advantage of the buying frenzy which takes place around this time and to capitalise on the run up to Christmas.

Some 70% of visitors to the show are already pregnant, 50% of them with their first child. The average spend per person at the show is £430, with £345 being spent with exhibitors as part of the post-show follow up.

The Baby to Toddler show benefits from a highly focused, strategic marketing campaign leveraging The Baby Show database and existing relationships within the industry to successfully market this shopping event to high spending parents.

For more information regarding the show, stand enquiries or show sponsorship opportunities, please get in touch at

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