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Baby Show comes of age with Lidl partnership

The UK’s leading pregnancy and parenting event The Baby Show is celebrating its 18th year as it welomes multi-award-winning supermarket Lidl on board as headline sponsor for the 2020 series of events.

The UK’s longest running pregnancy and parenting event is returning to ExCeL London from Friday 28 February – Sunday 1 March 2020.

“Lidl’s Lupilu range has won a whole host of awards, accreditations and industry plaudits and has been an integral part of the show for a number of years,” said Zoë Bonser, show director. “We are delighted to be strengthening our partnership.”

Other new features for 2020 include one-to-one expert advice at the new Sleep Clinic, celebrity chefs offering tips and tricks at The Weaning Kitchen, a brand new fashion catwalk and experts and celebrities on the Live Talks stage.

The industry’s best-loved brands will also be represented at the show, which will give parents the opportunity to buy product from iCandy, Silver Cross, Bugaboo, Maxi-Cosi, Baby Bjorn, Joie, Chicco, Stokke, Cybex and Tommee Tippee to name a few.

New boutique and eco-friendly brands such as Junior Jones, Lindex, The Washable Nappy Company, Mama Bamboo and innovative, hi-tech brands such as Owlet, Nanit, Bluebell, Little Wish List and LetsBab will also be in attendance.

“The Baby Show is a rite of passage for new and expectant parents,” adds Zoe. ” It is the only destination in the UK to find everything you need for you and your baby, from unrivalled shopping to free advice and essential information.”

The Baby Show, with Lidl, will take place at ExCeL London from Friday 28 February until Sunday 1 March 2020. For more information visit thebabyshow.co.uk/excel.

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