The Baby Products Association is bringing back its annual industry handbook for 2022.
The book was seen as a key resource for retailers, but was discontinued a few years ago, mostly because of the prohibitive cost of printing and distribution, explained Andy Crane of BabyStyle and the Association’s chair.
“The Baby Products Association’s Yearbook and subsequent Handbook was always a key resource for retailers, and we are very aware that it was used a reference tool in their buying processes,” Andy commented. “The publication was discontinued a few years ago, mostly because of the prohibitive cost of printing and distribution; but comments received suggests that it has been sorely missed.
“The new Handbook will still be produced in a print layout but will be available for retailers to download and print for themselves, which will reduce the production costs. There will be a limited amount of advertising space available in the publication for suppliers wishing to give their brand prominence, and this in turn will provide funding for small print runs for distribution at trade shows.”
The deadline for inclusion in the guide is 31 July 2022. To find out more details, simply click on this link.
