Premium British baby toiletries brand Baby Kingdom has launched a number of trade incentives, specially tailored for its growing retailer and stockist base.
The business is offering retailers free stock on minimum order quantities, giving stockists the opportunity to pass on the savings and offer enticings deals to their customers. Current promotions include a ‘Buy 12, get three free’ deal and ‘Buy 18, get six free’ package.
“We believe that if we can support our stockists in this regard, then they are more likely to offer deals to their customers in turn,” said international sales manager Robbie Mukherjee, who shared the rationale behind offering such generous deals.
He continued; “Baby Kingdom products are carefully formulated and are of such a superior quality that we find repeat business very easy to come by. Putting it simply, once someone has bought once, they tend to buy again!”
The company, which is manufactured and formulated in the UK, is currently establishing partnerships in Europe, Asia and Middle East and is set to launch in Japan and Italy in 2019.
