This ad will be closed automatically in X seconds.

Baby Heidi looks to charm preschool aisles

New character stars in series of YouTube premieres featuring songs for babies and children.

A new version of the classic Heidi character is looking to charm the preschool sector.

Baby Heidi is the brainchild of European entertainment company Planeta Junior.

The character stars in a series of YouTube premieres, featuring popular songs for babies and children in four languages: Catalan, English, Italian and Spanish.

The videos are animated in a colourful, bright style drawn and feature baby versions of the key characters from the classic children’s story – from Heidi and Pedro to Snowflake the baby goat and Josef the St Bernard dog.

The videos will be featured content on the YouTube Kids homepage.

The songs are further supported by a new website which will allow parents to access weekly articles featuring parenting tips and advice. Baby Heidi will also have a dedicated Instagram account to further engage with consumers.

Plans are also in the pipeline for new forms of entertainment and products.

MORE NEWS
HDDrusillas500x500
 
Character makes first official meet and greet appearance in the UK....
OrangeTraditional500x500
 
We chat to suppliers from a number of traditional categories to find out why there is such a sales uplift....
SWRevell500x500
 
Preschool property debuts in popular Junior Kit line backed by digital marketing campaigns....
jlp500
 
Popular high street department store publishes its ‘Nursery Trends 2019’ report....
weaning500
 
The feeding initiative will be taking place from Monday 6 - Sunday 12 May 2019....
ppsa500
 
The product categories are now open now for entries for this year's celebration of the preschool industry, the Progressive Preschool Awards 2019....
Get the latest news sent to your inbox
Subscribe to our daily newsletter