Company teams with Rocket Licensing on a new collection inspired by classic storybook.
Baby essentials brand, MORI has confirmed a partnership with Rocket Licensing for a new collection inspired by The Very Hungry Caterpillar.
The limited edition range – designed for newborn up to children aged six – includes eight designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with prints and excerpts from the classic storybook.
Standout product highlights include MORI’s award winning zip-up sleepsuit in a playful pattern, a long-sleeved t-shirt, a pyjama set with ‘Tiny’ and ‘Very Hungry’ lettering, a romper and a two-pack short-sleeved bodysuit featuring a juicy red apple.
“Following the success of our first licensed collaboration with The Gruffalo, we are thrilled to be launching our second licensed collaboration ahead of World Book Day 2021; The Very Hungry Caterpillar,” said Sophie Gibson, head of brand at MORI. “As a brand dedicated to helping to improve a family’s sleep, we believe that story time is an essential part of a child’s development and bedtime routine, which is why we have partnered with the much-loved story by Eric Carle.”
Rob Wijeratna, joint md at Rocket Licensing, added: “We are absolutely delighted to be working with MORI on this beautiful new The Very Hungry Caterpillar range, creating high quality classic pieces for a treasured brand that continues to go from strength to strength.
“MORI’s commitment to creating special family moments and using sustainable fabrics also seems highly fitting for this nature-loving brand that remains a favourite across the generations.”