This ad will be closed automatically in X seconds.

Baby essentials brand MORI on board with The Very Hungry Caterpillar

Company teams with Rocket Licensing on a new collection inspired by classic storybook.

Baby essentials brand, MORI has confirmed a partnership with Rocket Licensing for a new collection inspired by The Very Hungry Caterpillar.

The limited edition range – designed for newborn up to children aged six – includes eight designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with prints and excerpts from the classic storybook.

Standout product highlights include MORI’s award winning zip-up sleepsuit in a playful pattern, a long-sleeved t-shirt, a pyjama set with ‘Tiny’ and ‘Very Hungry’ lettering, a romper and a two-pack short-sleeved bodysuit featuring a juicy red apple.

“Following the success of our first licensed collaboration with The Gruffalo, we are thrilled to be launching our second licensed collaboration ahead of World Book Day 2021; The Very Hungry Caterpillar,” said Sophie Gibson, head of brand at MORI. “As a brand dedicated to helping to improve a family’s sleep, we believe that story time is an essential part of a child’s development and bedtime routine, which is why we have partnered with the much-loved story by Eric Carle.”

Rob Wijeratna, joint md at Rocket Licensing, added: “We are absolutely delighted to be working with MORI on this beautiful new The Very Hungry Caterpillar range, creating high quality classic pieces for a treasured brand that continues to go from strength to strength.

“MORI’s commitment to creating special family moments and using sustainable fabrics also seems highly fitting for this nature-loving brand that remains a favourite across the generations.”

MORE NEWS
O4Bsign500x500
 
The ecommerce retailer has taken another big step forward on its growth journey, rebranding and refreshing its website to emphasise its credentials as a 'caring yet rebellious disruptor' fighting on the side of parents....
Josh500x500
 
Joshua Brocklehurst, researcher at KI, shares some key steps to ensure that research sessions are as positive as possible, for all involved....
Tonies x Twinkl (1)
 
A new partnership with the online educational resource platform, Twinkl, will enable children to access an assortment of free audio content via their Creative-Tonies....
Medela window sticker campaign (1)
 
The breastfeeding brand relaunched its popular breastfeeding friendly window sticker campaign to mark World Breastfeeding Week....
Splash About Pufferfish (2)
 
The new soft, tactile water toys are designed for the pool or bath time, allowing babies to grab, throw, play and safely chew....
Emma500x500
 
As part of its continued growth strategy, the company has promoted Emma Damerell to European campaign and brand manager for Hape....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.