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Baby brands join forces for showcase

Baby brands bébélephant, Little Chick London and BreathableBaby joined forces last week to present a successful product showcase to retailers, bloggers and trade press.

The collaboration, which took place at The Village Hotel in Watford, proved hugely successful, giving representatives from major retailers such as John Lewis, Mothercare and Kidly the opportunity to see everything the three companies have to offer, in one convenient location.

“As a distributor, bébélephant represents a number of successful baby brands, while Little Chick London and BreathableBaby have new products and new colourways to present to the industry,” explained Rachelle Harel of Little Chick London.

“This joint effort proved an extremely efficient way of presenting lots of new product ideas to key players under one convenient roof,” added Elliot Bishop of bébélephant, which has recently added Swandoo to its portfolio. “We were delighted with the turnout and will definitely be hosting a similar event in the future.”

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