Zapf Creation is expanding the offering for nurturing doll brand, Baby born, unveiling a new SS25 collection which includes the debut of bathtime products.
The launch of Baby born Splish Splash allows the brand to tap into sensory waterplay, offering a range of fun, creative and imaginative experiences.
The range will include five new bath toys, suitable for babies 1+. The products have a variety of features with a multitude of benefits, including improving sensory development, hand-eye coordination, fine motor skills and supporting independence and routine.
The interactive bathtime toy, Baby born Splish Splash Tub with Teddy aims to encourage hand-eye coordination, sensory exploration and imaginative play. It features a turning wheel, tree shower and bucket for children to scoop out water and a wind-up swim along Teddy character, so babies and toddlers can use their imagination to help Teddy go swimming.
The Baby born Splish Splash Pram with Emma comes wheels that turn when water flows through, aid babies’ sensory exploration. It also comes with a sunshade and detachable basket and an Emma doll with wind-up arms so she can swim in the tub.
Also joining the Splish Splash range is Baby born Splish Splash Surfing Berta, one of the popular characters from the Baby born animated series. With no batteries required, the wind-up wheels propel Berta through the waves of the bath.
Finally, Baby born Splish Splash Emma and Baby born Splish Splash Teddy are two new wind-up water dolls.
New elsewhere for Baby born for spring/summer is Baby born Mermaid (3+). The aqua-themed doll transforms playtime into a magical experience as her tail changes colour with movement, promoting sensory exploration and curiosity. Baby born Push Along Berta (3+) completes the new launches, coming equipped with rattling wheels with blue balls that add a sensory experience, plus a secret compartment under the seat for storing children’s important belongings.