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Aykroyd & Sons sponsors Progressive Preschool Award

The leading nightwear and swimwear licensee is kindly sponsoring the Best Online Retailer of Preschool Products category at the Progressive Preschool Awards 2022.

Aykroyd & Sons has sponsored the Best Online Retailer of Preschool Products category since 2018, which is open to e-commerce retailers of preschool products, who may or may not have a physical store too.

Previous winners of the category have included in 2021 and 2020, in 2019, and in 2018.


Rob Broadhurst, commercial director of Aykroyd & Sons, commented: “Having been involved with the Progressive Preschool Awards for some time now, it’s been a pleasure for us watching the Awards grow in stature and importance year on year – both in the preschool sector but also amongst the wider licensing industry.

“The event itself is always great, it’s one of the first dates in our diary each year, and Max Publishing continue to be a great partner for us so it’s an easy decision to renew our sponsorship every time.”

The Progressive Preschool Awards celebrates its tenth anniversary this year in the new venue of The Royal Lancaster Hotel London, on Tuesday 15 November. To book tickets, simply click here, or contact Clare Hollick on 01183 340085 or email

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