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Avery UK brings pop-up playhouse to Sheffield

Label brand hosting a raft of activities for nursery age children at Meadowhall through the summer.

Avery UK is marking the launch of its new range of back to school and nursery labels with a special pop-up playhouse hosting a raft of summer activities.

The ‘House that Sheffield Built’ will be based in Sheffield’s Meadowhall Shopping Centre from Monday July 29 to Friday August 2. It will give children the opportunity to get creative and draw their own personalised label bricks.

Each label brick will be securely stuck on to the walls of the house, creating a unique, community-built memento of the week.

Avery is hoping to fill every inch of wall space at the pop-up playhouse with the labels, as product manager Laura Brickley explained: “We are very excited to launch this project in Sheffield; we can’t wait to see what kind of sticker bricks local children and families design.

“Whether they choose to personalise their label bricks with their names, favourites colours or cartoons – it’s a great opportunity to let their imaginations run wild. We hope to see plenty of local families turning out to be part of this unique installation. It’s going to be fantastic to watch the walls fill up with colour and creativity.”

The new Avery UK range includes clothing labels for nurserywear, shoes, stationery, lunchboxes and exercise books.

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