Private investment company Avedon Capital Partners has invested in leading European nursery products brand Hauck, to help support its ongoing international growth plan.
The new set-up aims to accelerate growth in Hauck’s European core markets as well as expansion into selected international regions in the coming years. This includes investments in organisation, product portfolio expansion and digitisation of sales and marketing channels.
A fourth-generation family business, Hauck enjoys high brand awareness in its market and employs more than 140 employees. The company is most renowned for strollers, high chairs, safety seats and other nursery products and currently operates as one of the largest players in Europe.
Hauck seeks, building upon its market leadership in Germany, to further internationalise its organisation.
“As a family business we have successfully gained market leadership in Germany and the UK and expanded our business into several other European countries where we saw sales potential for Hauck,” said Jörg Feyler, Hauck ceo. “With the combined strengths of Avedon and Hauck we look forward to further accelerating our market expansion.”
Julian Bärenfänger, partner at Avedon, also commented on the deal, saying: “Hauck is a compelling investment opportunity in a stable, non-cyclical consumer market. With its strong brand heritage and a diversified portfolio of non-discretionary, attractively priced products, the company provides an ideal platform for value creation across multiple levers. The growth plan will be supported by targeted investments into the organisation and management as well as into new product categories.”
The transaction will take place subject to the approval of the competition authorities.