“As a brand, Infantino is looking forward to a very exciting 2021”

As nursery specialist Infantino reveals its top launches and plans for 2021, PreschoolNews.net took the opportunity to catch up with Nivi Bhide, director of marketing Europe, to find out more.

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Nivi Bhide, director of marketing Europe, Infantino

Despite the challenges of 2020, Infantino is looking forward to an exciting 2021, with new launches supporting the brand’s overriding brand mission to support parents 24/7. The collection of innovative designs show Infantino has all areas covered for the early years of parenting, as Nivi explains.

How have the last few months of 2020 been for you? Are you starting to see business return yet?

“As with most businesses, the last few months have been challenging to say the least. Something we have certainly noticed is a shift to online as our customers choose to shop from the comfort of their own homes. I think we are still in a very unpredictable time and there are ups and downs, and it’s difficult to predict where we will end up. However, we remain positive and as a brand, we look forward to a very exciting 2021.

What is your main focus for 2021?

“Our mission at Infantino is to create smartly designed products for happy parents, children and retailers. Our mission will continue into 2021 and we are delighted to present our upcoming launches for SS21, which will have parents covered for travel, play, feeding and teething and will offer truly unique yet functional products.”

Are you looking forward to getting the new products out in the market? Will you be attending any of the shows or is it too early to tell at this stage?

“We are excited to be launching new and innovative products in 2021 and can’t wait to see the consumers reactions. It’s too early to say whether we will attend any of the shows, but we are keen to reach out to potential new retail channels for our products. Fingers crossed we will be able to attend the main shows.”

Which of the new products are you particularly excited about?

“There are a few! We are particularly excited to be launching our 3-in-1 Grow with Me Tummy Time Piano, which was designed by play experts. It is suitable from birth and allows little ones to kick out some tunes in their cot, enjoy some engaging tummy time or sit and play when they are a bit older.

The lightweight Breathable Flip Carrier promises comfort and flexibility with soft, easy-to-clean breathemesh® fabric that offers maximum airflow, while the Crystal Clear 3 Stage Teether Set presents a truly hygienic option and has no ‘nasties’ as it is BPA-free, non-toxic, phthalate free, PVC free and even dye free!”

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