Annual Toy Trust Media Auction opens for bids

Advance bids being accepted ahead of final auction on Tuesday January 21.

The annual Toy Trust Media Auction is now open for 2020.

Advance bids are being taken ahead of the final auction which will take place during the Toy Industry Awards night on Tuesday January 21. The auction will close at 3pm on Thursday January 23, the last day of Toy Fair.

As the second largest fundraising activity for the Toy Trust each year, the annual Media Auction is pitched as a classic win, win scenario for all.

Not only can members bag themselves a media bargain, but all funds raised go to help the chosen Toy Trust charities during the year. Last year more than £91,000 was raised and it is hoped that this year will be just as successful.

Airtime and printed media spots have been donated from broadcast, online, print and trade journals, plus major retailers have also added valuable promotional slots in catalogues.

The result is an impressive £150,000+ of media space to bid for.

Lots have been received from SKY, Disney, Nickelodeon, Turner, CITV, Five (Milkshake), SuperAwesome, Venatus Media, Red Media, Pearl & Dean, The Entertainer, Sainsburys Argos and Redan Publishing, as well as the toy trade media.

Details of each can be viewed on the Toy Trust Media Auction page, which will also be updated at intervals with the current highest bids.

“On behalf of the Toy Trust Committee I’d like to thank all our media partners for their generous donations,” said Graham Canning, chairman of the Toy Trust committee. “Without them we would not be able to support so many causes that directly benefit children. This annual fundraising activity is a popular part of the Toy Industry Awards night and one that everyone benefits from; we are all looking forward to seeing the results.

“I’d also like to give special thanks to Arena Azure’s Jeff Taylor for his dedication in helping us creating another superb list to bid for.”

Those wishing to make an advance bid for one or more of the lots should email or visit the live auction page.

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