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Animaccord adds agents for Masha and the Bear

Company confirms new agencies for France, Germany and Iberia.

Animaccord has welcomed a brace of new licensing agents for its popular preschool brand, Masha and the Bear.

The company has secured a deal with CPLG to lead the licensing programme for Masha and the Bear – for both consumer products and promotional campaigns – in Germany and Iberia.

In addition, in France, Animaccord will be working with France TV. The company has been charged with searching for new CP partnerships and promotional activities for the brand to increase awareness in the region.

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