Ambitious new marketing plans will be driving consumer awareness for tommee tippee products and values throughout 2020.
The UK childcare brand has appointed London-based marketing group Captivate to drive awareness, engagement and advocacy for its range of nursery and preschool products.
Captivate will employ its cross-discipline team to deliver strategic, emotionally-resonant activations to support the parenting brand’s key product pillars such non-spill cups and the Perfect Prep machine. It will also be launching a wealth of new product developments via creative news stories, memorable experiential and engaging influencer marketing.
As a brand, tommee tippee aims to make everyday life easier for parents and has made its mark across the parenting industry, supporting babies and toddlers from birth to weaning and onto independent eating and drinking.
“We are delighted to be partnering with tommee tippee to create and execute ambitious plans in 2020, which will drive further reach and impact with a modern, diverse, parenting audience,” said Chloe Ellis, ceo of the Captivate Group. “It’s really exciting to be working with a brand that is trusted, highly innovative and has a genuine desire to connect with parents in an emotionally engaging and supportive way.”
Nicola Wallace, UK brand manager at tommee tippee, added: “With parents at the heart of everything we do, we needed a bold, creative agency that embodied our values and showcases how tommee tippee can make everyday life that little bit easier.”