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Alpha Group exec storms to 100-mile bike ride success

Brand manager at Super Wings licensor, Reg Sookee, raises over £1,200 for charity.

Alpha Group UK brand manager, Reg Sookee, is celebrating completing the Prudential Ride100 bike ride earlier this month and raising over £1,200 for charity.

After five years of applying, Reg finally had his breakthrough and was accepted to ride as part of the challenge, a circuit filled with twists and turns, long straights, and dreaded hills around beautiful sites of London and the Surrey countryside.

He completed the challenge in five hours and 57 minutes and has so far raised over £1,200 for Shooting Star Children’s Hospice.

The hospice provides help and support to young people and families as they go through life-changing situations and battle life-limiting conditions.

You can still donate by visiting Reg’s Just Giving page by clicking here.

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