Ambitious toy company secures multi-year exclusive supply agreement with retailer.
Ambitious UK start-up Addo Play has inked a major deal with Toys R Us Canada, which will see the retailer play a pivotal part in its growth trajectory and plans.
Addo Play – which was founded by experienced toy industry execs Mary Price and Dave Martin, and is a vertical division of The Entertainer – has secured a multi-year exclusive supply agreement with Toys R Us Canada, significantly stepping up its global trading footprint.
The Addo Play range – which includes Nick Jr Ready Steady Dough, Pitter Patter Pets and B Friends – will be exclusively available in Toys R Us Canada stores across the country, as well as online, from January 2019.
“We are absolutely thrilled to be able to share this news and cannot wait to help Toys R Us Canada to build upon its complementary range of exclusive toys,” commented Mary and Dave. “Addo Play’s uniquely curated range of toys offers consumers a high-quality choice of products through our design led categories which include compounds, craft, mechanical plush, science and dolls to name a few.
“We’re in the midst of planning the creation of many new lines that will be developed exclusively for Toys R Us Canada. We look forward to building a strong, long-term, mutually beneficial partnership.”
Melanie Teed-Murch, president of Toys R Us Canada, added: “The company’s toy range is impressive and customer focused, so being able to offer this exclusively in Canada is an achievement and partnership we are proud to reveal.”
Gary Grant, founder and chairman of The Entertainer, said that customers at the toy retailer “simply love” the Addo Play range and that it has been established as one of its leading brands in a very short space of time.
“Securing a strategic partnership with Toys R Us Canada is a true recognition of this success,” he said.
