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Acamar moves to help protect Bing’s intellectual property

Licensor partners with brand protection expert, Incopro to ensure safety of Bing products and live events.

Acamar Films has partnered with brand protection expert Incopro to ensure the safety of Bing products and live events and safeguard the trust of consumers.

With the significant acceleration of the Bing licensing programme over the past 18 months, Acamar has acted to support licensees’ growth and sales of Bing products and associated activities.

Incopro will be expediently tackling counterfeit product and activity across marketplaces and platforms globally, using effective takedown and enforcement measures. This includes tracking the marketplace, identifying counterfeit goods being sold and then issuing take down notices to the respective sellers.

Sparked by the launch of a new toy line by Bing’s master toy partner Golden Bear – whose award-winning AW19 Bing range was its fastest-selling in years – along with a rapid international growth strategy, the number of Bing licensees and available products has hugely increased in the last couple of years. Currently there are some 5,500 Bing products available across 60,000+ points of sale.

“At Acamar we are committed to protecting our brand and we take counterfeit and online threats very seriously,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar Films. “We want to support our licensees against copycats and infringers and ensure that our consumers can trust every online interaction with Bing.

“Teaming up with Incopro, with their vast global expertise and leading technology, enables us to give a much stronger guarantee of that.”

Piers Barclay, chief strategy officer at Incopro, added: “We’re delighted to be partnering with Acamar Films to protect Bingsters from the risk of poor quality, unsafe counterfeits and the sadly growing number of threats to consumer trust online.

“We’re excited about the partnership ahead and that such a rapidly growing brand has joined our global community.”

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