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Acamar Films unveils new Bing ecommerce store

New store has been developed in partnership with Event Merchandising.

Acamar Films is continuing to build its direct-to-consumer relationships, with the launch of its first e-commerce store for preschool property, Bing.

Developed in partnership with Event Merchandising – which specialises in managing and building licensed e-commerce stores – the new online retail hub is a one-stop-shop for all things Bing and is initially launching in the UK.

The Bing Store range includes new and exclusive personalised product across apparel, gifts and homeware categories, alongside a selection of toys, books, dress up, clothing and party accessories from existing licensing partners. Seasonal lines will also be added to the store.

“It is hugely exciting to see The Bing Store launch in the UK where grown-ups and Bingsters can find Bing product all in one place,” said Louise Simmonds, head of UK licensing and merchandising at Acamar Films. “The development and launch of our new e-commerce site demonstrates our deep commitment to digital growth and the importance of having a direct dialogue with our audience.”

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