Preschool property Bing set for another successful year as company shores up product development and marketing teams.
Acamar Films has welcomed new senior members to its product development and marketing teams, as it looks to further build on the success of its Bing preschool property in 2020.
Paul Keech (above left) has joined the company as director of product development, bringing with him over 20 years’ experience in the CP space. Prior to Acamar, Paul was vp of creative services at both DHX Media and HIT Entertainment, as well as director of European product development at 20th Century Fox.
Meanwhile, Charlotte Hill (above right) takes on the newly created role of marketing director, leading on Bing’s global marketing and communications strategies. She has over 15 years’ experience across content and licensing with her previous roles including global brand director at DHX Media. Charlotte has also worked at FremantleMedia Kids & Family, 4Kids Entertainment and Disney among others.
Finally, Ruedilyn Schwegler (above centre) joined Acamar as head of marketing from Warner Bros. where she was key to the global branding, marketing and communications of Harry Potter and the newly created umbrella brand, the Wizarding World. Ruedilyn has 11 years’ experience in entertainment marketing and has worked at UKTV, BSkyB and Channel Nine Australia.
“We are delighted to be welcoming a wealth of experience to Acamar Films to strengthen our senior management team,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar Films. “We are driving forward international expansion in 2020 and are committed to bringing Bing into more homes and hearts.”