80% of parents will pay more for a product with longevity

Some 80% of parents will pay more for a product with longevity, according to the latest findings from award-winning family specialist PR and marketing agency Azaria’s Family Report, designed to give insight into the lifes and lifestyles of the average UK family in 2020.

Azaria Family Report GraphicThe survery – which spoke to over 2,000 parents – was conducted by market research company Mumsviews and has allowed Azaria to highlight everything from shopping habits to social media activity and eating patterns to holiday choices. The snapshot of modern family life has been designed to help add value to Azaria’s work with parenting brands.

Key take-outs:

  • 73% of parents follow social media influencers,
  • eight out of ten respondents would pay more for a product with longevity,
  • 48% of parents questioned value brands that are ethically and socially responsible,
  • 72% still state that Facebook is their most used social platform,
  • 58% are influenced by word of mouth from family and friends, and
  • 60% said social media could have a negative affect on their family life.

 

“As a leading PR Agency, it’s invaluable that we keep our finger on the pulse of UK family life,” said Amber Steventon, Azaria’s managing director. “Building on our previous Family Reports, we are delighted to share an overview of our insights with the industry.”

She added: “This report – and our further research – ensures that we can advise our clients based on facts and create campaigns that really deliver.”

Click on the picture above to see a full-size version of the results.

MORE NEWS
POP x M&S
 
A number of key PO.P items will be launching on the retailers ‘Brands at M&S’ platform from the end of March....
BPA_
 
The UK’s trade association for the baby products industry has announced the resignation of its managing director, Robert Anslow, and a complete management restructure....
Love Writing Co
 
Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount - the PAW Patrol collection....
Autumn Fair
 
Autumn Fair returns on 1 - 4 September at NEC Birmingham with a range of leading brands. ...
Joie 2
 
Joining the Joie spinning family is the new i-Pivot 360, an i-Size safe, 360o turning seat that spins rearward and forward for easy ins and outs on every journey. ...
Dr Browns 2
 
In response to growing demand for sustainable products, Dr Brown's has revamped its anti-colic bottle packaging to a new look and feel with an eco-conscious design....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.