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1/4 of kids products are licensed, says NPD Group

Ages 3-5 are largest group for licensed sales in US based on units sold, almost 30%.

Licensed products account for one quarter of unit sales in the US for children aged 14 and under, according to the latest available statistics from The NPD Group.

According to the US Kids License Tracker (Q4 2017), ages three to five are the largest group for licensed sales based on units sold, or almost 30%.

The industries which over-indexed in this age group included toys, games and puzzles; arts and crafts; and health and beauty.

PAW Patrol was the number one licence, capturing the largest share of sales in the age group.

During the period, licensed sales for children amounted to some $17 billion in consumer spending, with clothing being the largest sector, followed by toys, games and puzzles.

NPDinfo
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