Super Wings licensing drive ready for take off

First wave of UK licensees signed by Rockpool Licensing for preschool property.

The first wave of UK licensees for Alpha Group’s preschool animation Super Wings have been revealed.

Brokered by Rockpool Licensing, licensees on board include Aykroyd and TDP for nightwear, underwear and swimwear; BM Fashions (Global Licensing and Fashion UK) for daywear; Roy Lowe & Sons for socks; Dreamtex for bedding and bathroom textiles; and MV Sports for wheeled toys and ride-ons.

“Our take-off with Super Wings has been perfect,” said Vickie O’Malley, md of Rockpool Licensing. “We’re delighted with the enthusiastic response to Super Wings from the UK licensing community.

“Super Wings’ impressive performance on Cartoonito and Tiny Pop, along with the amazing job that Mark and the team at Alpha toys have done with UK launch, has generated a great buzz around the trade.

“We have high expectations for Vegas and look forward to announcing more great partnerships over coming months.”

Antoine Erligmann, vp media, TV and consumer products at Alpha Group, added: “We are thrilled to be partnering with Rockpool Licensing who have been able to bring on board renowned licensing partners in key categories over a short period of time.

“Our partnership, great performances with our UK TV broadcast partners and the support of our UK toy division, is taking the Super Wings brand to the next level.”

MORE NEWS
POP x M&S
 
A number of key PO.P items will be launching on the retailers ‘Brands at M&S’ platform from the end of March....
BPA_
 
The UK’s trade association for the baby products industry has announced the resignation of its managing director, Robert Anslow, and a complete management restructure....
Love Writing Co
 
Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount - the PAW Patrol collection....
Autumn Fair
 
Autumn Fair returns on 1 - 4 September at NEC Birmingham with a range of leading brands. ...
Joie 2
 
Joining the Joie spinning family is the new i-Pivot 360, an i-Size safe, 360o turning seat that spins rearward and forward for easy ins and outs on every journey. ...
Dr Browns 2
 
In response to growing demand for sustainable products, Dr Brown's has revamped its anti-colic bottle packaging to a new look and feel with an eco-conscious design....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.